The Sri Lanka Export Development Board (EDB), in collaboration with the Sri Lanka Apparel Sourcing Association (SLASA), the Sri Lanka High Commission in the UK, and the Joint Apparel Association Forum (JAAF), is organizing the 'Sourced Sri Lanka – Textile & Apparel Roadshow' scheduled to take place June 2024 in London.
This event, set to take place in early June in the city of London, will feature fifty exhibitors and is expected to attract a diverse audience of a thousand foreign buyers and Sri Lankan trade visitors. The collaboration aims to establish new connections and strengthen existing ties with UK buyers in order to reach a historic milestone for Sri Lanka's apparel export industry.
Addressing Challenges in the Industry
Sri Lanka's apparel export sector has faced challenges, including declining demand in high-end markets like the United States, the United Kingdom, and European countries over the past two years. In response, the "Sourced Sri Lanka – Textile & Apparel Roadshow" emerges as a strategic initiative to identify new markets and build relationships with new buyers.
Strategic Growth Plans
This roadshow is particularly significant as Sri Lanka has not had a stand-alone show in any country for over two decades to promote exports starting in the UK in 2024; the plan is to expand the roadshow to Germany, Japan, the USA, and Australia in the coming years. The ambitious goal is to increase apparel exports to the UK by USD 1 billion by 2026, leveraging the benefits of the UK Developing Countries Trading Scheme (DCTS).
Showcasing Excellence and Building Relationships
The roadshow provides a unique platform for Sri Lankan apparel manufacturers to exhibit their products, emphasizing the unique blend of craftsmanship, creativity, and sustainability that sets them apart. Direct interactions between Sri Lankan businesses and potential UK buyers, retailers, and distributors are expected to build trust and collaboration, aiming to establish strong ties in the UK market.
Sustainable Fashion in Focus
With a global shift towards sustainable fashion, Sri Lanka, known for its commitment to ethical manufacturing practices and eco-friendly initiatives, aims to position itself as a preferred choice for environmentally conscious consumers in the UK. The roadshow will be an opportunity to communicate these values and dispel any misunderstandings about Sri Lankan apparel.
Educating the UK Market and Adapting to Trends
Despite the quality of Sri Lankan apparel, awareness in the UK market may be limited. The roadshow presents an opportunity to educate potential buyers about the unique selling points of Sri Lankan garments. Additionally, by participating in the event, Sri Lankan apparel businesses can gain direct insights into current trends, consumer preferences, and market demands in the dynamic UK fashion industry.
A Bold Step towards Success
In conclusion, the "Sourced Sri Lanka – Textile & Apparel Roadshow" in the UK is not just an event; it is a strategic necessity for the industry's growth and success. It provides a platform to showcase the excellence of Sri Lankan craftsmanship, establish meaningful business relationships, and adapt to the evolving dynamics of the global fashion market. By taking this bold step, Sri Lanka aims to position itself as a significant player in the UK fashion landscape, unlocking new avenues for collaboration, growth, and success.
