Sri Lanka's Apex Organisation for Export Promotion
Sri Lanka’s Ayurveda healthcare is garnering the attention of high end tourist market. “Lately, the Japanese travel sector has shown stronger interest in Sri Lanka’s Ayurveda tourism. Last week a Japanese Member of Parliament touring Sri Lanka also has expressed of Japan’s interest in Sri Lanka’s Ayurvedic care for Japanese medical tourists” revealed an upbeat Rishad Bathiudeen (Minister of Industry and Commerce) on 16 May.
The Export Development Board (EDB) has identified the potential growth of global Medical Tourism sector and capability of Sri Lankan medical and health tourism providers. EDB has requested assistance of International Trade Center (ITC) to develop this sector.
Accordingly ITC decided to have a case study in Sri Lanka health /medical tourism sector to access the capabilities of Sri Lanka in this sector and to benchmark Sri Lankan capabilities compared to the global Medical Tourism Industry.
