Sri Lanka's Apex Organisation for Export Promotion
The National Export Strategy (NES) is progressing in the right direction. It has six focused areas and is expected to provide the impetus for the export drive supporting economic growth, Chairperson of the Export Development Board (EDB), Indira Malwatte said.
Sri Lankan Wellness Tourism sector delegation has successfully concluded the participation at Arab Health Exhibition & Congress from 28-31 January 2019 by generating average 100-120 initial business contacts and out of which 75 are potential conversions. All the companies have had successful business contacts with the Travel Agents and other relevant organizations. Most of the Arab Clients have requested short holiday packages average for three four days which will be cost effective and companies are in the process of designing the packages to the identified clients. Delegation has showcased the best offerings of the Sri Lanka Wellness Tourism sector to the Arab clients & most of the travel agents and it was revealed that there is a huge potential for Sri Lanka to promote Wellness Tourism.
With the concept of wellness becoming a buzzword in the world, the tourism industry has capitalized on its potential by offering travel experiences that have health and well-being as a core component. International travellers are increasingly considering wellness when planning their holiday itinerary. With trips being organized based on concepts such as physical, psychological and spiritual wellbeing, healthy food and spa treatments.
Sri Lanka’s merchandise and service exports in 2018 are estimated to have hit an all-time high of $ 17 billion, up 15% from a year earlier prompting the Government to be confident of achieving the $20 billion milestone this year.
The 22nd Presidential Export Awards Ceremony was held to celebrate the outstanding achievements of the Exporters at the Bandaranaike Memorial International Conference Hall (BMICH) in Colombo, on September 18, 2018, under the patronage of His Excellency Maithripala Sirisena the President of Sri Lanka.
Following is the address by Minister Malik Samarawickrama at the Presidential Export Awardson 18 September
