Sri Lanka's Apex Organisation for Export Promotion
The Fadna Cinnamon Tea, produced and distributed by Food and Nature Company was recently awarded the Pure Ceylon Cinnamon Quality certificate by Sri Lanka Export Development Board. This certification which is awarded only for highest quality export products is granted on the recommendation of a committee of experts appoined by the SLEDB. Here Minister of Industries and Commerce Rishard Bathiudeen awards the certificate to the Marketing Manager of the Food and Nature Company, Udara Mangala at a ceremony at the SLEDB
Just a day after unveiling cinnamon logo licenses, Sri Lanka’s exporters heaped praise on the Government and the Export Development Board for the latest national initiative towards their sector on 8 April. “We are proud to have won this Pure Ceylon Cinnamon logo. To the global markets, this symbol shows where true cinnamon originates from. The EDB has really come out with it!” said an upbeat Priyadarshani Halpe, General Manager, G.P. de Silva & Sons International Ltd.
Halpe, one among many exporters who expressed similar sentiments, was speaking about the ‘Inaugural issuance of Pure Ceylon Cinnamon brand licenses to Lankan exporters’ event held at EDB Auditorium, Colombo on 7 April.
As Sri Lanka’s first batch of exporters successfully captured their licences to officially flavour the world with Sri Lanka’s second global brand yesterday, the country recommitted to $ 1 billion in spice and cinnamon exports by 2020.
“Today, nine Sri Lankan cinnamon export firms are empowered by this initiative. Together, these nine firms claim more than 25% of our annual cinnamon export values. We are aiming at $ 1 billion in spice and cinnamon exports by 2020,” said Minister of Industry and Commerce Rishad Bathiudeen yesterday, addressing the ‘Inaugural issuance of Pure Ceylon Cinnamon brand licenses to Lankan exporters event’ at the EDB Auditorium.
In yet another important industry support initiative in the tradition of Export Development Board for Lankan exporters, for the first time, nine Sri Lankan cinnamon export firms qualifying to export cinnamon using ‘Pure Ceylon Cinnamon brand license’ were awarded license certificates by Bathiudeen at the event. The qualifying exporters in the first batch were A Baur & Co Ltd., Casa Canela Ltd., Dtriangle Ltd, Food & Nature Ltd., G.P. De Silva & Sons International Ltd., Intercom Ltd., International Commodity Traders Ltd., Mohksha Ltd. and Rathna Producers Cinnamon Exports Ltd.
The issuing of license for eligible exporters to use the Pure Ceylon cinnamon logo on cinnamon packs will be held at Sri Lanka Export Development Board (SLEDB) auditorium on 07th Monday.
The SLEDB recently requested pure Ceylon cinnamon manufacturing companies in Sri Lanka that wish to use pure Ceylon Cinnamon Lion Logo on cinnamon packs to forward completed applications in respect of each product design to the Sri Lanka Export Development Board.
Applications were called from companies eager to use Pure Ceylon Cinnamon Lion Logo on the cinnamon packs. The companies who are eager to use the pure Ceylon cinnamon lion logo on cinnamon packs will have to obtain prior approval from the Export Development Board.
Ceylon Cinnamon, which is Sri Lanka’s second global brand, has secured its trademark in two more leading markets-with one more country application in the registration process. ”I commend the EDB’s Agro division for their efforts on this initiative” said Bandula Egodage (Chairman/CEO, EDB) on 27 February in Colombo.
Chairman Egodage was addressing the monthly review meeting of EDB last week when he was informed by EDB’s agro division of the latest development on Ceylon Cinnamon.
Ceylon Cinnamon, which is Sri Lanka’s second global brand, has secured its trademark in two more leading markets-with one more country application in the registration process. "I commend the EDB’s Agro division for their efforts on this initiative" said Bandula Egodage (Chairman/CEO, EDB).
Chairman Egodage was addressing the monthly review meeting of EDB on February 27 when he was informed by EDB’s agro division of the latest development on Ceylon Cinnamon.
Senior Minister for International Monetary Co-operation Dr. Sarath Amunugama has proposed to make it mandatory for Sri Lanka's cinnamon exporters to adhere to the specifications for Sri Lanka standard for exporting of cinnamon.
The proposed measure is aimed at preventing the export of low quality cinnamon and enhancing the production of cinnamon in the country sustaining the livelihood of more than 350,000 families engaged in the industry, the government says.
