Since its inception over 150 years back, Ceylon Tea has come a long way through many socio-economic changes. Health-conscious consumption patterns paired with the boom in online shopping have provided tea products with ample room to grow.
Even though it is not news for daily tea consumers, a lot of attention was drawn towards the improvement of health during the past two years. Many awareness campaigns were initiated globally to highlight the health benefits of consuming natural food and beverages. The health benefits of tea were among the main focused areas of these campaigns.
This has influenced the buying patterns in the consumer market. As a result, more priority has been given to positioning tea products as superfoods with pre and probiotics, added functional ingredients like vitamin c, mushrooms, and adaptogens.
Consuming a cup of tea has the power to keep many ailments at bay. For example, a cup of Ceylon Black Tea contains antioxidants such as polyphenols, catechins, and theaflavins. Polyphenols are known to improve the overall health of the human body since they reduce the number of free radicals in the body. As a result, drinking black tea can help to reduce any risks of cancer, and improve heart health. Theaflavins reduce the level of bad cholesterol in the body. The vitamin content present in black tea further supports nourishment of the skin.
Before the pandemic, the choice of consuming premium tea used to depend on time, place, and intention. With the common restrictions that came up with the pandemic, this option has changed. The demand for complete grab and go and semi-prepared meals are still on the rise. Most tea consumers had their first taste of premium tea during the timeline of Covid-19. This is mostly because they intended to either consume a healthy beverage or afford a luxury item. Either way, this has created a new pattern in the market where many average tea consumers have started to explore new flavours in tea. Therefore, there is a new tendency towards trying out premium tea varieties like Ceylon White Tea.
Cold-brew tea and iced teas are capturing the global market especially the USA. Many iced tea varieties have caught the market attention. Lemon iced tea, Raspberry iced tea, peach iced tea, Iced green tea, and Strawberry melon iced tea are among some of the most demanded cold brews. This consumption pattern is influenced by the change of lifestyles. Anyone would prefer easy consumption. Iced teas enjoy their highest demand from day-to-day consumers who enjoy a ready to drink beverage without the hassle of preparation.
There is also a group of dedicated coffee drinkers worldwide. Coffee is known to improve energy levels, relieve stress, and burn fat by jump-starting the body’s metabolism. Even though most consumers restrict their view only towards these advantages, there is a wide tendency of moving from coffee to tea since caffeine addiction can be dangerous. It has been found out that consuming a lot of coffee can lead to serious health conditions such as Parkinson’s disease, liver disease, and heart problems. Drinking tea is linked to lower risks of cancer and heart diseases. Most consumers believe that this change in their consumption pattern can also support their weight loss expectations.
