IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the world's largest furniture retailer. Founded in 1943.
The company is keen to show leadership in adopting more environmentally friendly manufacturing processes. IKEA is the world's third-largest consumer of wood, behind The Home Depot and Lowe's.
The IKEA Concept is based on offering a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. Rather than selling expensive home furnishings that only a few can buy, the IKEA Concept makes it possible to serve the many by providing low-priced products that contribute to helping more people live a better life at home.
The firm is known for the attention it gives to cost control, operational details and continuous product development, allowing it to lower its prices by an average of two to three per cent over the decade to 2010, while continuing its global expansion.
The Customer Relations Contact Centre is open from:
Monday - Friday 9am - 8pm, Saturday 9am - 6pm, Sunday 10am - 5pm
Croydon 0845 355 1144
Lakeside 0845 355 2262
Tottenham (Edmonton): 0845 355 2255
Wembley 0845 355 1141
Croydon 00 353 1890 987 938
Shop online 08453 583 363
Self-assembly furniture. The IKEA website contains about 12,000 products and is the closest representation of the entire IKEA range.
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More than 1,300 suppliers in over 50 countries manufacture IKEA products.
China 22%, Poland 18%, Italy 8%, Sweden 5%, Germany 4%
Europe 63%, Russia, Asia & Australia 33%, North America 4%
There is a grand total of 301 IKEA stores in 37 countries/territories. The IKEA Group itself owns 267 stores in 25 countries:
Australia, Austria, Belgium, Canada, China, Czech republic, Denmark, Finland, France, Germany, Hungary, Italy, Japan, Netherlands, Norway, Poland, Portugal, Russia, Slovakia, Spain, Sweden, Switzerland, United kingdom and USA.
The other 34 stores are owned and run by franchisees outside the IKEA Group in 16 countries/ territories. These are Australia (2), the United Arab Emirates (2), Cyprus (1), Greece (3), Hong Kong (3), Iceland (1), Israel (1), Kuwait (1), Malaysia (1), the Netherlands (1), Romania (1), Saudi Arabia (3), Singapore (2), Spain (4), Taiwan (4), and Turkey (4).
Inter IKEA Systems B.V. in the Netherlands, is the owner of the IKEA concept and trademark. It has franchise agreements with every IKEA store in the world. To read more about Inter IKEA Systems visit http://franchisor.ikea.com/index.asp
IKEA products are sold solely in stores operating the IKEA Retail System franchised by Inter IKEA Systems B.V. of the Netherlands.
Inter IKEA Systems B.V., the owner and world-wide franchisor of the IKEA Concept, aims to bring IKEA products to as many people as possible by franchising the IKEA Concept to IKEA Franchisees. Inter IKEA Systems B.V. constantly seeks market expansion, and grants new franchisees to markets/territories according to a detailed expansion plan.
Franchises are granted only to organizations and/or individuals that can secure a strong market position and market penetration in the given territory. Franchises are only granted to organizations and/or individuals that have extensive retail experience and solid local market knowledge. Opening an IKEA franchise requires a considerable investment by the IKEA franchisee.
Further information :IKEA also offers on-line planning tools which allow to customer to choose furniture to fit the exact measurements of the rooms in home.
IKEA has 28 distribution centres and 11 customer distribution centres in 16 countries. Using flat packs, transporting goods where possible by rail and sea, and utilizing fuel-saving techniques allows us to be cost-effective and environmentally friendly.
IKEA products have the label "Design and Quality, IKEA of Sweden" and are sold in IKEA stores.
Low price is a prerequisite for the IKEA Concept to realise the IKEA vision - "to create a better everyday life for the many people". As the IKEA Concept aims to serve "the many people", the IKEA product range needs extremely low price levels.
“low price, but not at any price.”
Vision of the IKEA: To create a better everyday life for the many people. Their business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
IKEA produces quality products at low prices from the beginning.They have developed methods that are both cost-effective and innovative.
The IKEA Group is not a publicly listed company and therefore, does not issue an annual report. Website :www.ikea.com
