We are creating an identity for the Sri Lankan IT-BPO industry and all its businesses collectively, under one common brand. This brand will be the face of the industry, both locally and globally.
Island of Ingenuity – Sri Lanka Knowledge Solutions
The proposition positions Sri Lanka as an island destination that is proud of being small, niche, personal and warm. It highlights its most important resource, its skilled people, who are best at getting proactively immersed in the client’s business and providing insightful, innovative solutions to complex challenges.
Big Ideas Start Small
Inspired by the most simple form of code, the brand ingeniously connects binary to the acronym for Island of Ingenuity, creating the bold symbol IOI and layering the brand with a futuristic feel.
The brand brings to life the industry’s unique strength which is that of being a small country and industry that dares to think big, finding new solutions to existing problems through a creative and flexible approach.
The vibrancy of the brand points to the country of origin - Sri Lanka, and the spirited nature of the people.
Register yourself using below details to download the Brand Usage Guidelines for the Island of Ingenuity Logo. Post registration you will get an email to your account with Terms and Conditions for the Logo
Sri Lanka is one of the best destinations for providing off-shore services for ICT and other services. The availability of cost-effective and highly skilled labour means that the country is one of the best choices when it comes to Business Process Management.
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