As the leading tourism body in the nation to drive the growth of the tourism sector in the country, Sri Lanka Tourism Promotion Bureau contributes to promote destination Sri Lanka with its continual tourism promotional campaigns, events, and consumer fairs and international press trips.
With the concept of wellness becoming a buzzword in the world, the tourism industry has capitalized on its potential by offering travel experiences that have health and well-being as a core component.
The growing interest in and demand for wellness services is a favourable global trend for the development of this industry in Sri Lanka. Many countries and cities are defining themselves as wellness tourism destinations but few could match Sri Lanka’s rich cultural and wellness lifestyle-based heritage.
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